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The data draws on insights from Ipsy’s community of over 20 million beauty enthusiasts.
May 21, 2025
By: Melissa Meisel
Personal care marketer IPSY debuted its first-ever Beauty Discovery Report at its Ipsies: 2025 Beauty Awards. The report, which draws on insights from IPSY’s community of 20+ million beauty enthusiasts and reveals top beauty trends and popular beauty habits, an be found here. A few takeaways: Skincare Is the Star: Serums and moisturizers are no longer supporting acts—they’re the headliners in today’s routines. Foundation did not make it to the top 5 for our Gen Z or Millennial Ips...
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